The #1 Most Important To Focus On For Google Shopping Product Listing Ads AKA PLAs. Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/successpack/
In this video, we are going to talk about the most important thing to focus on for PLAs, also known as Product Testing Ads. They are also called shopping as in Google.
The number one thing, in my opinion, to focus on for PLAs is a tricky question. Bit, I would say that it is “negative keystrokes” hands down. Now, before you get that far, you do need to have your images. Images are extremely important. You also need to have your title. That is also very important. But, usually people have those two items pretty good by this point. Also, your bid amount and adjusting that is very important. However, when all is said and done, the number one mistake I see people make – and you know that I work with a lot of people in product listing ads, and they always make this mistake, is not having enough negative keywords. Google want to make as much money as possible. They do not care if they are showing your ad for something that is wrong. They care a little bit, but not very much. You have to tell Google. “If someone types in this word, do not show my ad.”
This is something that happens all the time in my business. We sell dance clothing and, for instance, one of the things we sell is booty shorts. We sell them in different colors. I have seen people search for “pictures of girls in booty shorts.” What! I do not want them seen a picture of my ad and I do not want them to be able to click on my ad if that is what they are looking for. Obviously, they are not looking to buy something! They are looking just literally to look at the girls. So, those would be negative keywords to “see pictures,” or “girls in” is a negative keyword. If someone types in “girls in booty shorts” they just want to see pictures o girls in booty shorts. So, that is the number one most important thing with product listing ads. You need to make sure you have a lot of negative keywords to keep the wrong people from looking at your ads.
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