Set Up Merchant Promotions - AdWords In Under Five Minutes. Learn how to set up Merchant Promotions so that you can display Special Offer Links under your Product Listing Ads!
00:00 Hi everyone, I’m Spencer from the AdWords team and this is AdWords In Under 5 Minutes. This video will teach you all you need to know about Merchant Promotions! Let’s get started!
00:20 With Merchant Promotions you can distribute your online promotions with your Shopping Ads on Google.com and Google Shopping. Online promotions are shown along with Shopping Ads as "special offer" links. The goal of Merchant Promotions is to provide an added value to what is displayed on Shopping Ads for Google shoppers.
00:37 Promotions can come in a variety of forms, including percentage discounts and money-off offers.
00:43 There are a few important requirements to having merchant promotions. First you must have a Merchant Center account with a data feed of products. And second, you must have completed this form. If you haven’t yet filled it out, click the link here to do so.
1:00 It’s also important to remember that the promotion you are planning to run must meet the following requirements:
It should be limited to six months.
It must be redeemable at the checkout of point of purchase.
A promotion cannot be a reduction or mark down in price.
And a promotion for free shipping must include a voucher code.
1:21 Now that we know exactly how to apply for promotions and what requirements they must meet, we can walk through how to apply them to your Merchant Center account.
1:30 There are two main ways you can submit promotions. The first way is with the +Promotion Tool. This is great if you only have a few promotions to add. To do this, navigate to the ‘Promotions section’ from the left navigation bar in your merchant dashboard. Select ‘+Promotions’ in the top left corner. From here you can fill in the specific promotion details and click save.
1:53 The second option is a Promotions feed. This method is useful for merchants who have many promotions. You’ll submit a data feed of your promotions with six attributes: (1) The promotion ID, which must be a unique number for this promotion, (2) Product applicability, which indicates whether this promotion is for all products or just specific products, (3) the offer type, meaning is there a coupon code needed for this promotion? (4) The long title of the promotion which is a maximum of 60 characters, (5) The promotion effective dates, meaning the start and end date, and (6) the redemption channel, which must be labelled as ‘Online’.
02:38 Once you upload your Promotions feed, it will be reviewed for 24-48 hours. After the review process, the promotion will either be Approved, Rejected or Stopped. If the promotion is rejected, hover your mouse over the speech bubble and this will provide you with a detailed disapproval reason and ways to fix the issue.
2:58 Once you make corrections, simply re-upload the feed. And now you are all set to start using merchant promotions!
3:04 Be sure to subscribe to our YouTube channel and if you have any questions you can post them in the comment section below. If you have further questions you can find us on social media, discuss this in the AdWords community, chat to an online specialist, or pick up the phone and give us a call. Thanks for tuning in!
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