How To Best Format Product Titles for Product Listing Ads and Google Shopping. Get Your Free Online Store Success Pack Here: http://www.effectiveecommerce.com/successpack/
In this video, I'm gonna show you how to format your work titles of your products for product listing ads. So that it's best for you. So they're most likely to come up. So I'm gonna give you an example first. So this is mine is my example here. So yellow dance pants if you type in yellow dance pants into Google first off don't click on any of the ads because it'll charge me. So please don't do that but these are the different product listing ads I have. So yellow dance pants available in two hundred fewer colors handmade in the USA yellow high-waist dance pants post colors you know whatever. So three out of six of these. So half of these are mine the other ones target discount dance which is a fifty million dollar revenue competitor of mine in new chic. So I'm doing better than all these companies and the reason it is because I have the keyword I'm trying to rank for yellow dance pants yellow high waist dance pants yellow dance pants. So that is my number one piece of advice for this I know it's not as flashy as you might think but think about what search terms people are potentially typing in I do add at the end you see available in two hundred colors Hannah in the USA. So it gives a little bit of an I don't know incentive a little bit of like a value-add. So let me just show you I do mine I don't have Shopify, I have Volusion which means I do my titles manually. So this is how I do it pink dance briefs - available in two hundred colors handmade in the USA you know I don't know if you need this last part you probably only really need the first part I like putting the plus sign in there and I like the handmade in the USA. So I did add it but I think the one thing you should take away from this video is put the keyword you're trying to rank for also if you see let's see I don't know if I come up for red dance pants as well I'm not that's not good I got to fix that green. So that's one of them like my green leggings let's try blue wait actually ivory yeah. So this is back to me again a lot of me but what I do is I put different images for all the different colors and think about how you can do that with your own company how can you make it. So you're really targeted as possible like a lot of my competitors just say dance pants and they put some random color up. So like look at for instance this one I typed in ivory dance pants and women's yoga white horizontal print that's not really what people are looking for. So think about what people are looking for and used the correct keywords when you're doing it. So thank you for watching this video every week I have new Q&A videos. So if you have a question about e-commerce please leave it down below and if you're interested I have the free e-commerce success pack you can click up here to get that includes checklists for marketing it includes checklist for your website to make sure that it is optimized as possible free marketing ideas a bunch of cool stuff get it for free clicking up here and thank you for watching this video.
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